leading by example

There's an NGO based in an office on Tô Hiến Thành street (if you must know, it's next to the cafe where I usually have my morning coffee). The NGO is called "Vietnam: Promoting Energy Conservation in Small- and Medium-Scale Enterprises (PECSME for short). They provide training and financial support to businesses to promote energy efficiency, and are currently funding projects in ten provinces throughout the country. I happened to notice their project car the other day: a huge V-8 Land Cruiser. Yet another example of the peculiar way that repeated exhortations to "nói và làm" get translated into reality.