
There's not too much that I can say about The Manor that hasn't already been said. But that won't stop me from throwing out a few random observations. First, the rather surreal sign that announces your arrival at the fifth-floor food court of "The Manor's" shopping center, "The Garden." Yes, that's right, "Food &Joy."
The first thing I thought of when I saw the sign was "Arbeit macht Frei," the sign that hung above the Nazi concentration camps. Because just as work did not bring freedom to the camps' inmates, I don't get the feeling The Food at The Garden is going to be brining a lot of joy to anyone except perhaps the development's investors.

Doublespeak was the word George Orwell coined in the novel
1984 to describe the surreal language a future totalitarian state used in an attempt to turn reality on its head. And I'm certainly not the first to notice that a similar kind of doublespeak characterizes the modern art of marketing. But what fascinates me about Vietnam today is that the marketers of our ideal future are so blatant about it. Is it that the legacy of the command economy allows them to give up all pretense of subtlety, or that they're just bad at their jobs? I'm not sure. "Manors" that are essentially low-cost housing projects with a heavy (and ineffective) dose of security. "Gardens" that have no green space or places to sit and relax (and where the background music, I kid you not, is an endlessly looped muzak version of "I've got you under my skin."). Generic, deep-fried, ethnically essentialized "Food" that is "Joy." It's
1984, but with a soothing dose of consumerism and fatty food.


At the same time, though, what struck me about the Manor was how real life kept sneaking back in. At the first hint of uncontrolled space, you'd find tea stalls, where the real people who actually do all the work in The Manor, The Garden, and all its associated developments can get an inexpensive drink, a cigarette or a hit of thuoc lao, and some time to interact with other humans (not to mention a place to sit; in all the "parks" and green spaces of The Manor and The Garden, there is not a single chair or bench. Don't linger, and for god's sake don't chat: you've got consuming to do!).
Once you cross the demarcation zone that separates the two modes of existence, of course, the real Vietnamese world comes back with a vengeance: stalls selling pho, bun, mien, and all the other foods you need in a normal day; motorbike washers; haircutters; cafes; and thank god, a bia hoi. My question is whether the inmates of The Manor (are those guards keeping people out or keeping people in?) are so thoroughly indoctrinated that they don't realize how artificial and empty their little bubble is? Can they really exist on a continual diet of processed, pre-packaged food, supplemented with a daily dose of KFC to keep things balanced? Or do they sometimes sneak out when the guards aren't looking, and escape at least temporarily to the real world? Do they actually, dare I say it, resist this totalizing vision of an ideal existence?
Or was ol' Blue Eyes, and the managers of The Garden, right all along?
I've got you under my skin. I've got you deep in the heart of me.So deep in my heart that you're really a part of me.I've got you under my skin.I'd tried so not to give in.I said to myself: this affair never will go so well.But why should I try to resist when, baby, I know so well...I've got you under my skin.Yup, we're screwed.